Since working on my current placement, I have come to appreciate how difficult it can be for small businesses to create content across their platforms. There has become an expectation that every company needs to post on every social platform every other hour, write a new blog post on their website every day and reply…
Marketing
4 Tips To Up Your Business’ Social Media Game
It is pretty much common knowledge now that all businesses need to be online. The trick is though, how to do it properly. It is all well and good having an account on every social media platform, dedicating hours everyday to keep it up to date. But, if you aren’t channelling your efforts in the…
Adobe Spark Review
Adobe Spark is a web-based application that is used for creating beautifully designed graphics, videos and web pages. In this post I shall be sharing my use of the software, what I love about it and what I hate. What Do I Use Adobe Spark For? Blog Post Cover Images My biggest reason for using…
The Two SEO Experts You Should Be Following
Since writing this blog, SEO has become my new obsession. I just enjoy researching SEO, finding out new tips and tricks and generally just learning about it. Since doing so, I have come across many SEO experts, “experts” and a few digital marketing agencies that create a lot of content around the subject. I think…
My First Attempt At An Infographic: Critique
One of my very first assignments for my degree in digital marketing was to create an infographic after having conducted a marketing audit and assessed their current marketing mix. The company I chose was Bol, a food company which sells a variety of vegetarian and vegan products. For this infographic I received 91% and a…
My Placement Experience: Y Not Festival
During the summer of 2018, after my first year of university, I completed a two week long marketing placement at Y Not Festival. I worked alongside the festival’s marketing team to create content and ensure the smooth running of the event. It was made up of one week’s work in their London offices which they…
How To Use Porters 5 Forces
Porters 5 forces is all about assessing an organisation’s competitive environment. It is a useful tool for marketeers to better understand the threat of competitive forces. It was originally created by Michael Porter in 1985 and it has since been adapted and changed by a number of marketing professionals and academics. This blog post shall…
5 Tips For Creating The Best Blog Titles
So you have got some great content written. You are ready to let the world read it. Its comprehensive, informative and witty – a work of art in other words. You finally press publish but no one wants to read it. Why? It’s great? Maybe you need to check your title. If it doesn’t immediately…
What is Digital Marketing?
Digital marketing has become ubiquitous and combines traditional marketing with the online world. Its particularly difficult to define which is why I wanted to explore what exactly digital marketing is. I actually came across a really interesting article which I particularly recommend, namely ‘What is Digital Marketing?’ over on HubSpot. It explores a number of…
How To Make A Customer Persona
Customer personas are archetypal users of a product or service. They are essential to help envision your customer and who they truly are. It is then, that you can properly target them and optimise your marketing efforts. This blog post is all about how to create a customer persona and includes a FREE downloadable template…
UK Digital Data
It is essential for every business to understand their audience which is why I wanted to research some more information about the UK’s digital habits. The best and most interesting source that I could find was We Are Social. Alongside Hootsuite, the two organisations gather information about the digital habits of people across the world. They…
Marketing Beyond 2020: Highlights
‘Marketing… Beyond 2020’ was a week long marketing festival put on by the University of Derby. It bought together students, staff, local businesses and professionals to discuss and learn about contemporary issues in marketing. Across the week I have been tweeting, taking photos and writing blog posts to document the week and what I have…
