Adobe Spark is a web-based application that is used for creating beautifully designed graphics, videos and web pages. In this post I shall be sharing my use of the software, what I love about it and what I hate. What Do I Use Adobe Spark For? Blog Post Cover Images My biggest reason for using…
Opinion
Making The Most Out of University
Although this post is a little outside of my digital theme, I wanted to share with all you students out there, a few tips on getting the most out of university. I recently just wrote a guest blog post over on the University of Derby’s blog. It was all about my trip to Iceland in…
3 Things I Have Learnt From Writing This Blog (So Far)
1. Blogging Is Fun This is probably one of the cringiest things I have written on this blog to date but honestly, it’s true. This has been by far, the most fun assignment I have had to do at university so far. I already knew that I liked blogging before this. I had written a…
The Two SEO Experts You Should Be Following
Since writing this blog, SEO has become my new obsession. I just enjoy researching SEO, finding out new tips and tricks and generally just learning about it. Since doing so, I have come across many SEO experts, “experts” and a few digital marketing agencies that create a lot of content around the subject. I think…
My First Attempt At An Infographic: Critique
One of my very first assignments for my degree in digital marketing was to create an infographic after having conducted a marketing audit and assessed their current marketing mix. The company I chose was Bol, a food company which sells a variety of vegetarian and vegan products. For this infographic I received 91% and a…
What Social Media Platforms Do I Use?
One thing that is important for businesses to understand is their customers’ use of social media. I have discussed countless times on this blog before how all businesses need to be online but it is pointless if you’re putting your efforts in all the wrong places. If your archetypal customer doesn’t use twitter, then why…
My Placement Experience: Y Not Festival
During the summer of 2018, after my first year of university, I completed a two week long marketing placement at Y Not Festival. I worked alongside the festival’s marketing team to create content and ensure the smooth running of the event. It was made up of one week’s work in their London offices which they…
What is Digital Marketing?
Digital marketing has become ubiquitous and combines traditional marketing with the online world. Its particularly difficult to define which is why I wanted to explore what exactly digital marketing is. I actually came across a really interesting article which I particularly recommend, namely ‘What is Digital Marketing?’ over on HubSpot. It explores a number of…
Aesthetic Pinterest Boards To Follow
Welcome back to another blog post where today I shall be sharing with you some of my favourite Pinterest boards that you should follow. The theme running through all of these boards is just that they are aesthetically pleasing. I enjoy following boards such as these because not only do they make my feed look…
What Plugins Do I Use?
If you are a blogger yourself, run a website or are otherwise just interested, I thought I would share with you today the plugins that I use. For full disclosure, I just want to say that I am still myself learning and researching WordPress so I am not an expert on the best plugins to…
Marketing Beyond 2020: Highlights
‘Marketing… Beyond 2020’ was a week long marketing festival put on by the University of Derby. It bought together students, staff, local businesses and professionals to discuss and learn about contemporary issues in marketing. Across the week I have been tweeting, taking photos and writing blog posts to document the week and what I have…
Marketing Beyond 2020: Day 3 Summary
Today was day three of the ‘Marketing… Beyond 2020’ festival at the university of Derby. This was the second day of guest lectures and we had two guest speakers come in who discussed AI and facial expressions which was really interesting. If you haven’t yet read my summary from day one, then be sure to…
