Since working on my current placement, I have come to appreciate how difficult it can be for small businesses to create content across their platforms. There has become an expectation that every company needs to post on every social platform every other hour, write a new blog post on their website every day and reply…
Marketing
4 Tips To Up Your Business’ Social Media Game
It is pretty much common knowledge now that all businesses need to be online. The trick is though, how to do it properly. It is all well and good having an account on every social media platform, dedicating hours everyday to keep it up to date. But, if you aren’t channelling your efforts in the…
My Placement Experience: Y Not Festival
During the summer of 2018, after my first year of university, I completed a two week long marketing placement at Y Not Festival. I worked alongside the festival’s marketing team to create content and ensure the smooth running of the event. It was made up of one week’s work in their London offices which they…
How To Use Porters 5 Forces
Porters 5 forces is all about assessing an organisation’s competitive environment. It is a useful tool for marketeers to better understand the threat of competitive forces. It was originally created by Michael Porter in 1985 and it has since been adapted and changed by a number of marketing professionals and academics. This blog post shall…
How To Make A Customer Persona
Customer personas are archetypal users of a product or service. They are essential to help envision your customer and who they truly are. It is then, that you can properly target them and optimise your marketing efforts. This blog post is all about how to create a customer persona and includes a FREE downloadable template…
UK Digital Data
It is essential for every business to understand their audience which is why I wanted to research some more information about the UK’s digital habits. The best and most interesting source that I could find was We Are Social. Alongside Hootsuite, the two organisations gather information about the digital habits of people across the world. They…
Marketing Beyond 2020: Highlights
‘Marketing… Beyond 2020’ was a week long marketing festival put on by the University of Derby. It bought together students, staff, local businesses and professionals to discuss and learn about contemporary issues in marketing. Across the week I have been tweeting, taking photos and writing blog posts to document the week and what I have…
Marketing Beyond 2020: Day 3 Summary
Today was day three of the ‘Marketing… Beyond 2020’ festival at the university of Derby. This was the second day of guest lectures and we had two guest speakers come in who discussed AI and facial expressions which was really interesting. If you haven’t yet read my summary from day one, then be sure to…
Marketing Beyond 2020: Day 1 Summary
This week at the University of Derby it has been the marketing festival week. ‘Marketing… Beyond 2020’ is a marketing festival put on by the university to bring together students, staff, local businesses and professionals to discuss topical issues facing marketers of today and the future. Today was day one of the marketing festival and…
Social Media Strategy Framework
The Social Media Strategy Framework is an excellent framework to use when considering marketing strategy and advertising. It was originally created by Annmarie Hanlon and was inspired by Facebook and Twitter advertisements whereby you first have to decide the purpose of your campaign – awareness, consideration or conversion. She then adapted this to form the…
