Since working on my current placement, I have come to appreciate how difficult it can be for small businesses to create content across their platforms. There has become an expectation that every company needs to post on every social platform every other hour, write a new blog post on their website every day and reply…
Social Media
4 Tips To Up Your Business’ Social Media Game
It is pretty much common knowledge now that all businesses need to be online. The trick is though, how to do it properly. It is all well and good having an account on every social media platform, dedicating hours everyday to keep it up to date. But, if you aren’t channelling your efforts in the…
What Social Media Platforms Do I Use?
One thing that is important for businesses to understand is their customers’ use of social media. I have discussed countless times on this blog before how all businesses need to be online but it is pointless if you’re putting your efforts in all the wrong places. If your archetypal customer doesn’t use twitter, then why…
Aesthetic Pinterest Boards To Follow
Welcome back to another blog post where today I shall be sharing with you some of my favourite Pinterest boards that you should follow. The theme running through all of these boards is just that they are aesthetically pleasing. I enjoy following boards such as these because not only do they make my feed look…
Social Media Strategy Framework
The Social Media Strategy Framework is an excellent framework to use when considering marketing strategy and advertising. It was originally created by Annmarie Hanlon and was inspired by Facebook and Twitter advertisements whereby you first have to decide the purpose of your campaign – awareness, consideration or conversion. She then adapted this to form the…
